Last month, we announced that our offers were being updated to focus on:
- Device and Mobility Management
- Virtual Desktops and Applications
This subtle change in our go-to-market approach is in reality a significant change, which has been in the making for many years. I thought I’d go back in time and take you on the journey we’ve been on.
Way back in 2006, we managed desktops, a smaller percentage of laptops and had started developing our first virtual desktop infrastructure (VDI) offering and released that to market in 2008. During that development cycle it became clear that delivery of apps, settings and personalization was key across both physical PCs and virtual desktops.
Our Unified Desktop approach was born, and we invested a lot of resource into focusing on the user experience. The flow of experience across virtual and physical was really important to CSC, as this enabled choice and flexibility over the endpoints that enterprise users would connect to and we’d be able to deliver an almost identical experience between virtual and physical. Unified Desktop was the beginning of the journey described here; even back then we thought about work styles and used a framework to segment users (CSC SmartWorkPlace framework):
In parallel to the enhancements in the desktop space we quickly decided that “desktop” was not a term we should use. The devices running Windows were increasingly laptops and tablet devices; we were starting to see the infusion of iOS and Android devices too (well to be fair, mainly Blackberry then!). Our messaging quickly evolved, and we recognised that a unified experience was required. A few of us were using Lenovo tablet PCs and new hybrid devices, such as the Motorola Atrix way back in 2010-2011. When we talked to clients we were thinking about how our offers combined into a single cohesive experience. This was how we visualized that experience:
Back in 2011 we thought the future would look something like this:
It is super to see that in 2016 we were on the mark with our predictions. Back in 2010 there was a problem when we talked about Unified Experience. The market was still not ready for such thinking, and in reality it is only now in 2016 that the mainstream enterprise end-user compute market is beginning to talk in terms of delivering experiences across a range of devices, irrespective of who owns the device. In the image below, we update the experience framework for 2016. I’ll leave it as a teaser for another blog post!
Our recent announcements provide the capability to deliver experiences seamlessly across a range of devices and virtual services. Our offers focus on delivery of apps and data (i.e. experiences) and are designed in readiness for the future contextual experiences. It’s a really exciting time to think about device strategy and experience delivery over the coming years. It will be great to hear your thoughts on how important the various devices and experiences will be to your enterprise. I do love working in the space where experiences are delivered.
Stu Downes is a solution lead within the CSC MyWorkStyle offering group. Stu’s role working with product management, industry analysts, key clients and partners gives him a unique view of market trends and client needs. Since joining CSC in 1999 Stu has had a number of roles delivering, designing and leading solutions and products. Stu is now shaping workplace products that enable the hyper productive digital workplace.