Google gets its cloud together

google cloud new offering CSC Blogs

Confused by what was what with Google’s various cloud offerings? Join the club! We were all members.

Now, Google is integrating its offerings under one brand: Google Cloud.

According to Google, Google Cloud includes all of Google Cloud Platform (GCP); its user-facing collaboration and productivity applications, renamed G Suite; all its machine learning tools and application programming interfaces (APIs), the enterprise maps APIs; and the Android phones, tablets and Chromebooks.

Why is Google doing this? Insiders tell me it’s because Diane Greene, Google cloud chief and founder and former CEO of VMware, has finally succeeded in her goal of pulling together Google’s disparate cloud projects under one cloud umbrella The name makes it official.

A large part of this is Greene’s desire to make the Google Cloud offerings first and foremost about the enterprise. As TechCrunch‘s Ron Miller wrote, “[O]ne of the reasons for this single Google Cloud view was her experience at VMware, where they valued integrated execution across the company. She felt that in order for this to work well, all these cloud pieces had to be working in sync with a consistent message up and down the entire cloud stack.”

Specifically, Greene said, the new “Google Cloud has been engineered in an enterprise appropriate way, with integrated systems that include guarantees at the service level — all components integrated and meeting the service level agreement (SLA) for whatever price point the customer chooses.”

The new Google Cloud isn’t just for the Enterprise with a capital E. Google states that “Google Cloud products are for customers of all sizes, from the self-employed and startups all the way to the world’s largest enterprises, including Google itself.”

One of the ways Google is doing that is by expanding the reach of the Google Cloud Platform, its Infrastructure-as-a-Service (IaaS) offering. Google announced eight new Google Cloud Regions — Mumbai, Singapore, Sydney, Northern Virginia, São Paulo, London, Finland and Frankfurt — and more regions will be announced next year. The net result? Better latency for you, the customer, no matter where your offices are located.

At the same time, Google has improved its container DevOps tools, Kubernetes 1.4. With the latest Kubenetes and Google Container Engine (GKE), 1.4 will gain improved cluster monitoring, one-click cluster spin-up, improved security, integration with Cluster Federation and support for the new Google Container-VM image (GCI).

Finally, there’s G Suite, the renamed Google Apps for Work. G Suite is a set of intelligent apps — Gmail, Docs, Drive, Calendar, Hangouts and more — designed to bring people together, with real-time collaboration capability built in from the start.

Put it all together and what do you get? Google putting its money and resources behind the goal of becoming the top cloud player.

Look out Amazon Web Services (AWS), Google is coming your way.

RELATED LINKS

Cloud market update: AWS still leads, but is another player on the rise?

Google’s future in the enterprise is cloudy

What’s driving business to Oracle cloud?

Comments

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