As the theme of this year’s National Retail Federation (NRF) big show, “Driving Retail Transformation” indicates that retailers have hit a turning point.
Many businesses have invested in digital technology for marketing, operations, supply chain and other essential functions. But they still need to take the next steps: They need to transform their supply chains, make data-driven decisions and offer consumers a truly omnichannel experience.
To make these transformative moves and bring to life the vision of 21st century retail, businesses must harness what we at CSC are calling the power of omnichannel engagement.
Over the next 4 days, timed with the NRF Big Show 2017, we’ll be sharing our vision in a series of blog posts. Here’s some of what you can look forward to:
- Omnichannel engagement: Today’s retailers must create a world where consumers experience their brand as if every channel — including physical stores, mobile apps, email promos and websites — were one.
- Customer-focused analytics: Collecting customer data is just the start. Now it’s time for retailers to start using information from big data systems to yield highly actionable business intelligence.
- Operational efficiency: To meet the requirements of today’s customer-facing business, every retailer should be taking an optimized, innovative and lean approach to operations.
- Security: With cyber breaches both more common and more widely publicized than ever, gaining the trust of consumers has never been more difficult — or more valuable.
The retailers that succeed in this next round of digital transformation will enjoy big advantages over their slower, less-savvy competitors. And those that fail to adapt? They might hit a dead end.
That’s why I hope you’ll check back here for the rest of our blog series and our tips for transformation. Connect with me on Twitter (@mdtricky) and:
- read the position paper Digital Retail & Consumer: Brand Affinity Through Customer Centricity
- visit us at csc.com/retail for more insights
Mike Deittrick is the industry CTO for the Consumer, Retail and Transportation business at CSC. A thought leader in enterprise architecture and business enablement strategies, he is responsible for enterprise solution development and enterprise strategy for the Consumer, Retail and Transportation team. Connect with him on Twitter, @mdtricky.