Consumer and Retail

News, trends and insights for the industry

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A rookie’s guide to mobile virtual reality for iPhone

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The man-child boomer got the best of me, and I fell victim to the hype, going into one of my obsessive spells to try to learn everything possible about mobile virtual reality (VR) for iPhones. Despite 239 million iPhones sold, I knew that Apple, for whatever reason, wasn’t driving this craze. But I also knew I […]

¿Dudas sobre Machine Learning? Esto te hará cambiar de opinión

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La expresión “Machine Learning” explica muy bien una disciplina cuya aplicación es ya  omnipresente y esencial en millones de operaciones comerciales. Los algoritmos, ahora más rápidos e inteligentes, resultan claves, a la hora de determinar la futura demanda de los clientes, aumentar su confianza y aportar niveles de productividad e inteligencia sin precedentes. Pero, a […]

Retailers need much more than faster transactions

retail customer engagement CSC Blogs

Many providers in our industry still don’t get it. That’s my main takeaway from the National Retail Federation’s Big Show, held earlier this month in New York City. To be sure, the show was big and exciting. But while viewing the many exhibitor booths, I was struck by the degree to which the retail industry […]

Security: The new key to retail consumer engagement

retail security CSC Blogs

It’s time for retailers to stop treating cybersecurity as an afterthought. Major cyber breaches are now not only common but also well publicized. Consumers are understandably wary. Gaining their trust has become more challenging — and more important — than ever. Don’t believe it? Recent surveys have found that the majority of consumers are very aware […]

Operational efficiency: A must-have for digital retail

operational efficiency CSC Blogs

Operations is the one part of your business consumers rarely see. That might be changing. In fact, retailers now need an optimized, innovative and lean approach to operations to meet the requirements of today’s customer-facing business. Operational efficiency is your new must-have, and not just for the cost-savings you’ve yearned to achieve in the past. […]

Why retailers need to focus their analytics on consumers

big data retail CSC Blogs

Big data analytics are transforming many industries, and retail is no exception. But there’s a difference. Unlike some industries, retail needs to expand analytics programs to focus, not only on internal operations, but also on consumers. Done right, this can empower retailers to make predictions that optimize decisions and operations for both consumers and products. […]

Omnichannel engagement: The power of a single view

omnichannel customer experience CSC Blogs

Can you see your customer? I mean, really see her? In today’s fast-changing marketplace, retailers need a single view of customers. That view should include purchasing history, personal demographics, shopping preferences, contact information, loyalty-card details and more. Achieving this 360-degree view empowers retailers to, among other things, make real-time offers of new products and services […]

To drive retail transformation, harness the power of omnichannel engagement

omnichannel engagement CSC Blogs

As the theme of this year’s National Retail Federation (NRF) big show, “Driving Retail Transformation” indicates that retailers have hit a turning point. Many businesses have invested in digital technology for marketing, operations, supply chain and other essential functions. But they still need to take the next steps: They need to transform their supply chains, […]

Hesitant to adopt machine learning in 2017? This might change your mind

big data CSC Blogs

Intelligent machines are becoming a ubiquitous and essential part of business operations. Algorithms trained by faster, smarter data now play a key role in determining customer demand, increasing customer trust and delivering unprecedented productivity and intelligence to the enterprise. But despite the success of some early adopters, most machine learning projects fail. Regardless of their […]

La tecnología móvil potencia el comercio de cercanía

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Durante décadas, la principal ventaja de las tiendas de cercanía era, justo eso, su cercanía. Son esos lugares que,  justo al final de nuestra calle, están siempre ahí, cuando nos quedamos sin leche, gasolina o, en contra de cualquier razón o juicio, queremos helado de menta a las 10:45 de la noche. Servir a fines […]