Communications, Media & Entertainment

News, trends and technology insights for the field of media and communications

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Will telehealth be fundamental to smart cities?

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Think about how urban transportation strategy would change if citizens could travel by laptop or mobile device to a doctor visit. Research firm Markets and Markets reports that the telehealth market is expected to reach  $9.35 billion by 2021, from $2.78 billion in 2016, growing at a CAGR of 27.5%. This parallels the growth in the population […]

A rookie’s guide to mobile virtual reality for iPhone

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The man-child boomer got the best of me, and I fell victim to the hype, going into one of my obsessive spells to try to learn everything possible about mobile virtual reality (VR) for iPhones. Despite 239 million iPhones sold, I knew that Apple, for whatever reason, wasn’t driving this craze. But I also knew I […]

2017: The rise of the Sinosphere and the Digital Silk Road

sinosphere-trends CSC Blogs

The continued rise of the Sinosphere (the East Asian cultural sphere that has been historically influenced by China) in the digital economy is unquestionable and worth watching closely in 2017. The Silk Road — the famous trading route traveled by Marco Polo — enabled the flow of culture, ideas and goods from the East to […]

Why customer personas matter

IT customer persona CSC Blogs

I’ve spent much of my life in the media business trying to define the audiences that our editorial products were targeting. The reason was very simple. Advertisers were looking to share their messaging with the audiences most likely to buy their products. In the go-go days of print publications (those things called magazines), the audience research was pretty simple compared to today’s […]

3 steps to build your post-digital personal brand  

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My recent piece on evolving to the post-digital enterprise resulted in some expected pushback from the digerati about whether digital is even close to being past its prime. For many companies, there’s so much work still needing to be done to become digital that the thought of a post-digital world is incomprehensible. To my contrarian friends, I […]

Realpolitik for our digital age

social media connections CSC Blogs

Recently, I had the honor to speak to the European Parliament in a conference titled “Politicians in a Communications Storm.” The question the parliamentarians were grappling with was how complex humanistic ideas such as the European project can be secured and developed in a world of #brexit, #therealdonaldtrump and the #ColombianPeaceProcess. There are no simple […]

Just the facts: Social media and the rise of fake news

social-media news CSC Blogs

Did you see or share on social media the map of a mostly blue America claiming to show the electoral college results if only Millennials voted? The one that had Hillary Clinton winning by some 400 votes – and was proven to be completely untrue? What about the call to boycott Pepsi over (false) claims […]

The geography of narcissism on social networks

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I remember the old days when looking for a telex number on a company’s brochure or advertisement showed that they were probably doing international business. If you wanted to sell overseas, you’d have to take a trip to that country to explore the market and interview for distribution channels. The more sophisticated marketers would take […]

After Pokémon Go craze, what’s next in augmented reality?

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In a world of Pokemon Go, the AR acronym has become very trendy, so it’s worth reminding ourselves that augmented reality is defined as “the interaction of superimposed graphics, audio and other sense enhancements over a real-world environment that’s displayed in real time.” If you clicked on the hyperlink, you would have noticed that this definition […]

Now that’s digital marketing

digital marketing CSC Blogs

Digital transformation is a reality for every company in every industry today. Having recently undertaken its own digital journey, CSC has embraced an approach that focuses on strategic partnerships and a commitment to technology-independent lT solutions. Those efforts are reflected in the company’s digital-native approach to marketing, as CSC’s head of global brand and digital […]